Three years on from its inception, the Crankbrothers for Others initiative has raised over $50,000 for an array of cycle-centric charities and non-profit organizations around the world.
Highlights include over $7000 raised for World Bicycle Relief, $4000 for the Steve Peat Syndicate Scholarship Fund, and $2000 for the Ride for Michael Foundation. Other beneficiaries include the Stevie Smith Legacy Fund, Wheels 4 Life, Prochorus Community Development, Riding Forward, Team Rynkeby, I Ride for Paul, Little Bellas, Pablove Across America, CoppaRide, Griggs gOgirl Initiative, and Wings For Life.
From the Cape Epic in South Africa to the UCI Downhill World Championships at Cairns, Australia, participating athletes have helped raise money for their charity of choice by sporting the Crankbrothers tattoo and engaging their fans through social media using the hashtag #cb4others.
“World Bicycle Relief is thrilled to be part of the #cb4others program,” said Katie Bolling, business development director, World Bicycle Relief. “Not only does it drive deep impact in our programs through fundraising, but it also drives an amazing amount of awareness through these athletes sharing their support for the Power of Bicycles at their races and events.”
“The #cb4others program gives me the unique opportunity to work with a brand I love while fundraising to support the next generation of female mountain bikers! I am so grateful to work with Crankbrothers because they are committed not only to helping their athletes succeed in the sport but to making positive change by promoting charities we care about,” said Kate Courtney, U23 XC World Cup Champion.
“We founded Crankbrothers for Others to give back to the bike community in a meaningful way,” said Kellen Trachy, Global Marketing Manager, Crankbrothers. “The support from our athletes, fans, and the larger mountain bike community has been tremendous, far exceeding our expectations. We’re thrilled with what we’ve accomplished together in such a short time, and look forward to making an even bigger impact in the future.”